LearnHow to Price a Stock › Module 5

Module 5 · The Dividend Discount Model Core

For a steady dividend payer, valuation gets beautifully direct: a stock is worth the present value of every dividend it will ever pay you. This is the first of our two intrinsic-value engines — and it's tailor-made for the TSX.

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By the end of this module you'll be able to

  • Value a dividend payer with the Gordon Growth Model.
  • Estimate sustainable growth (g) and required return (r).
  • Extend to a two-stage model for faster growers.
  • Know exactly when the DDM applies — and when it breaks.

The core idea

Strip investing to its foundation: when you own a share forever, the only cash you personally receive is dividends. So a share must be worth the present value of all its future dividends. Everything else — price appreciation — is just other investors re-pricing that same future stream. The dividend discount model takes this literally and adds up the discounted dividends.

The Gordon Growth Model

If dividends grow at a constant rate forever, the infinite sum collapses to one elegant formula:

Fair value P = D₁ ÷ (r − g)

where D₁ is next year's dividend, r is your required return, and g is the perpetual growth rate. It's a perpetuity with growth. Suppose a utility will pay $3.00 next year, you require 9%, and the dividend grows 3% forever: P = 3.00 ÷ (0.09 − 0.03) = 3.00 ÷ 0.06 = $50.00.

Respect the denominator. The value hinges on the tiny gap (r − g). Nudge g from 3% to 4% and the value jumps from $50 to $60 — a 20% swing from a one-point change. This extreme sensitivity is the model's great weakness; never let g creep close to r.
Growth g →
Required r ↓
2%3%4%
8%$50.00$60.00$75.00
9%$42.86$50.00$60.00
10%$37.50$42.86$50.00

Gordon value of a $3.00 dividend at different r and g. Small input changes, big output changes — the case for ranges, not point estimates.

Estimating g

Three sensible ways to pin down growth, cross-checked against each other:

Estimating r

Required return is your cost of equity. The workhorse estimate is “CAPM lite”:

r = risk-free rate + beta × equity risk premium

Use the 10-year Government of Canada (or US Treasury) yield as the risk-free rate, an equity risk premium around 4.5–5.5%, and the stock's beta for its riskiness. A beta of 1.2 with a 3.5% risk-free rate and 5% premium gives r = 3.5% + 1.2 × 5% = 9.5%. (The full weighted-average cost of capital comes in Module 6; for an all-equity DDM, cost of equity is what you need.)

The two-stage DDM

Few companies grow at one rate forever. The two-stage model handles a faster near-term phase reverting to a mature perpetuity: discount each dividend for the first (say) five years at the higher growth rate, then apply the Gordon formula to value everything after that, and discount that terminal value back. It's the same machinery as the DCF you'll meet next module — applied to dividends instead of free cash flow.

Present value of a dividend stream Future dividends in years one through five plus a terminal value, each discounted back to a present value today. Yr1Yr2Yr3Yr4Yr5+TV PV Today
Each future dividend (and the terminal value) is discounted back to today. Sum the present values and you have the DDM fair value.

When the DDM is the right tool

The DDM shines for mature, reliable dividend payers: banks, utilities, telecoms and pipelines — which happen to be half the TSX by weight. That makes it unusually useful for a Canadian investor. Run it on a Big Six bank with a long, steady dividend record and you get a defensible number the DCF would struggle to produce (banks break the DCF, as Module 9 explains).

Canadian tax noteEligible Canadian dividends carry a dividend tax credit in taxable accounts, so their after-tax yield can beat a nominally higher foreign yield. When comparing income options for a non-registered account, compare after-tax, not headline, yields.

Failure modes

💡 Building a dividend portfolio? See our top Canadian dividend stocks for 2026 and track income with the Dividend Tracker.

Educational purposes only; not financial advice. Example figures are illustrative. Always do your own research and consult a licensed advisor.