LearnHow to Price a Stock › Module 2

Module 2 · Reading the Three Statements Foundation

Valuation is only as good as its inputs. This module is a treasure map: exactly where revenue, profit, cash, debt and share count live — and how to pull out the one number the rest of the course revolves around.

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By the end of this module you'll be able to

  • Read an income statement from revenue down to diluted EPS.
  • Pull cash, debt, equity and book value per share off a balance sheet.
  • Derive free cash flow = CFO − CapEx from the cash flow statement.
  • Run a quick red-flags check before you trust any of it.

Three statements, three questions. The income statement asks: did the company make a profit? The balance sheet asks: what does it own and owe right now? The cash flow statement asks: how much actual cash moved, and where did it go? A valuer reads all three together, because any one alone can mislead.

The income statement, top to bottom

The income statement flows from the top line to the bottom line, subtracting costs at each step:

LineWhat it is
RevenueThe “top line” — total sales.
− Cost of goods soldDirect cost of producing what was sold.
= Gross profitWhat's left to run the business and profit from.
− Operating expensesSalaries, marketing, R&D, admin.
= Operating income (EBIT)Profit from the core business, before financing and tax.
− Interest & taxesCost of debt and the government's share.
= Net incomeThe “bottom line” profit for shareholders.

EBIT matters because it isolates the operating business from how it happens to be financed — the basis for EV/EBITDA (Module 3) and the DCF (Module 6). Net income divided by diluted shares gives you earnings per share (EPS). Always take the diluted figure: it counts the shares that options and convertibles will create, so it doesn't flatter companies that pay staff in stock.

The balance sheet: what a valuer actually reads

The balance sheet is a snapshot on one day, and it always balances: assets = liabilities + shareholders' equity. You don't need every line. A valuer zeroes in on:

Book value per share = shareholders' equity ÷ diluted shares

Book value is a weak guide for an asset-light software firm (its value is people and code, not on the balance sheet) but a strong one for a bank or insurer, whose assets are financial. We'll use it heavily in Modules 8 and 9.

The cash flow statement — and the most important number in this course

Net income is an opinion; cash is a fact. The cash flow statement starts from net income and strips out the accounting to reveal real cash movement. Two lines matter most:

Subtract one from the other and you have the number this whole course revolves around:

Free cash flow (FCF) = CFO − CapEx

FCF is the cash left over after the company has paid to maintain and expand its asset base — the cash genuinely available to owners, whether paid out as dividends, used for buybacks, or reinvested. It is what a DCF discounts.

Free cash flow waterfall Net income 700 plus depreciation 300 minus working capital 100 equals operating cash flow 900, minus capital expenditure 250 equals free cash flow 650. Net income700 +D&A 300 −WC 100 CFO900 −CapEx 250 Free cash flow650
From net income to free cash flow. FCF strips out the accounting and the reinvestment needed to keep the lights on.
Worked exampleSuppose a mid-cap reports net income $700M, depreciation & amortisation $300M, a $100M increase in working capital, and CapEx of $250M. CFO = 700 + 300 − 100 = $900M. FCF = 900 − 250 = $650M. If it has 350M diluted shares, that's FCF per share of $1.86. Every one of those numbers came straight off two statements.

How the statements connect

The three statements are one system. Net income from the bottom of the income statement is the starting point of the cash flow statement. The cash the business retains flows into shareholders' equity (retained earnings) on the balance sheet. CapEx on the cash flow statement becomes property and equipment on the balance sheet, which then depreciates back through the income statement. When something looks too good on one statement, the other two usually tell on it.

The red-flags checklist

Before trusting any valuation, run this quick screen:

Where to find all this — freeCanadian filings live on SEDAR+; US filings on the SEC's EDGAR. Both are free and authoritative, and every figure this course asks for is in them. Our Stock Research page also summarises the headline numbers for any TSX or US ticker if you want a quick read before opening a filing.
💡 Want to read statements straight from your brokerage? Our 2026 broker comparison covers which platforms surface the best fundamental data.

Educational purposes only; not financial advice. Example figures are illustrative. Always do your own research and consult a licensed advisor.